Freeview Roadblocks Again With Mixed Success

Freeview launched the second phase of their (now re-vamped campaign) this evening with a new-look website and a roadblock TV advertisement across all of the Freeview channels.

First of all, Televised Revolution congratulates Freeview on launching a campaign with a clear and concise message. The previous campaign left even those familiar with the concept of the Freeview brand completely befuddled.

Points are lost, however, by the VERY familiar Freeview advertisement that you’ll be seeing run on television over the next few months.

Advertising/media blog Mumbrella has pointed out the striking similarity between the new Freeview campaign and a previous campaign.

Take a watch of the new Freeview advertisement (created by ad agency Banjo):

You’ll no doubt agree that it has a striking resemblance to Foxtels excellent recent campaign (created by Three Drunk Monkeys):

The two campaigns do take different approaches to the key idea that underpins both advertisements, however it is perhaps slightly disappointing that the otherwise excellent Freeview refresh has been marred by what seems like an obvious lift.

UPDATE: Robin Parkes, CEO of Freeview, has reported on Twitter that there will be two more advertisements in the series. One to launch this Wednesday, and another to launch on Friday. We’ll see how closely these advertisements echo the Foxtel advertisement.