The 7PM Project Ratings 25 – 29 Jan 2010
We’ve been following the ratings of The 7PM Project on Channel 10 for some time now.
Often television viewers and critics scold networks for cancelling shows too quickly, not allowing them time to develop an audience. To Channel 10′s credit, they’ve certainly given The 7PM Project a shot. The question is how long they can keep going considering the low ratings the show generates each night.
As we’ve done previously on Televised Revolution, it is interesting comparing the ratings to 2006′s Yasmins Getting Married.
Channel 10 stripped Yasmins Getting Married in the Monday to Friday 7pm timeslot. The show was a reality format and followed a young woman named Yasmin through dating misadventures as she sought to find the man of her dreams. It debuted on a Tuesday night to an audience of 778,000 nationally, but by the Friday it lost 268,000 viewers, leaving it with an audience of 510,000. Channel 10 cancelled it after just four episodes had gone to air.
With The 7PM project regularly performing with similarly low figures, can Channel 10 continue to justify the continuation of the program?
*Notes
- Cricket broadcasts replaced Two & A Half Men on the Tuesday and Thursday. The ratings cited on the yellow line graph for this show is only an indicator of the strength of this program.
- Tuesday was the Australia Day public holiday, with each channel reflecting lower ratings than usual on the night.
13 Comments to “The 7PM Project Ratings 25 – 29 Jan 2010”
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I watched Good News Week for the first time in full for a long time last night. I didn’t watch it because I enjoyed it. Far from it. I only watched it in an academic sense. Other than a wry smile at the fire extinguisher schtick, pretty frown worthy stuff.
Of all the stuff that I used to enjoy when I was a teenager, Good News Week has has fared the worst. I really don’t know if it’s the show or if it’s just me?
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For the sake of statistical rigour, below is an ugly graph showing the week-on-week for January 2010. This is to show the ratings consistency of the show and that this wasn’t just a one-off, regardless of cricket and public holidays. I also realised I flipped my axis titles, but then again pobody’s nerfect.
http://televisedrevolution.com/wordpress/wp-content/uploads/2010/02/january-week-on-week.jpg
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josh says:
Hey Dan, your comparison to Jasmin’s Getting Married is an interesting one. What’s the cost-difference per episode between the 7 PM Project and Jasmin? Is the 7 PM Project produced in-house? Was Jasmin? Also, does the 7 PM Project help Ten meet it’s quota requirements?
I saw an episode of it while I was back in Oz in December. It looked…kind of boring, but perhaps it grows on you.
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Kind of boring is being polite. I kind of gave 7pm a bit of a free pass in the dull stakes when it first started and they settled their format, but this far in, its really inexcusable. And its a bit of a shame as I really don’t mind the bulk of the on air talent. The show just simply doesn’t work.
I have been led to believe that 7pm isn’t a cheap show to produce, with the show apparently being very well resourced (am certainly happy to be advised otherwise if this isn’t the case). I’m not quite sure how it compares to Yasmins Getting Married, but I wouldn’t think the cost would be wildly different. It’s just interesting to see these two comparable shows in the same timeslot just a few years apart and note Channel 10′s difference in expectation. With audience numbers diminishing across their schedule, can Ten afford to keep running a show that has such low returns for them viewer-wise on one of their flagship programs?
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The Dancing Doctor Beagle says:
What, do you want an hour of Australia’s Fattest Paedo’s instead? Of course not.
Let us have our cake.
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Go register Australia’s Biggest Paedo, because if you don’t, I’m going to steal it, that sounds like the best show EVER!
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Is it just me, or is the problem with the 7pm Project the fact that it is on at 7pm? If it was the 11pm project, I think it would work.
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I like your thinking! Replace the Ten news with the revamped Project while you’re at it. Sandra Sully could have honourable role in program.
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Damien says:
The 7PM Project has a strong online push, maybe Ten is seeing some payoff in putting eps online and having people viewing them later. Personally I’d pick 7PM Project over MORE repeats of Two And A Half Men and the crap story and ever worse acting on Home & Away.
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Trev says:
Does it actually have a strong online push though? I has a twitter feed that rambles inanely about stories on the show we’ve been hearing about for days in other news outlets, a website that isn’t user friendly (the videos are impossible and the polls never work, especially in Firefox), and how do you monetise these online videos? Are they just there to add prestige to the show? Because it’ll take more than bad flash video to do that!
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WittyReference says:
I gave it a chance but it’s boring and at times resembles the worst parts of ACA or TT. Bickmore is a conservative mainstream bore.
Worse though is it ruins 10 for the whole night. Shows like Make Fatty Cry* and MasterChef only work as half hour shows at 7pm. They are not going to compete as well against genuine 7:30pm shows and it makes me feel more guilty watching them at that time of night.* stolen from a comedian “If Biggest Loser was on in Japan it would be translated as Make Fatty Cry”
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Hater of seven 7pm Project Especially Carrie Bickmore says:
It’s a sad day for the idiot box, when listening to the toilet flush is more entertaining than listening the the crap on the 7pm project. Disgustingly pathetic television – Come on ten there must be something better to put on than this biased drivel. Knowing Ten’s shitty programming, Infomericals will be high on the list of replacements, that is, if they considered listening to their viewers every now and again.
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I saw a few minutes of The 7pm Project last night. I’m not a regular viewer but going on that few minutes, I detected something strongly reminiscent of The Panel at its worst – mediocre comedy made worse by forced amusement and camaraderie amongst the presenters. Everyone’s grinning like mad at each other and making every joke that comes into their minds, and everyone else is pretending it’s those jokes are hilarious regardless of their quality, just to keep things moving.
Having said that, it could not have been worse than Good News Week last night. I have so much goodwill for that show, and they just keeping throwing it back in my face!