TV at the Pump
Driving your car has two fundamental problems. There is the damage that is done to our environment, and then, more importantly, is the fact you simply cannot watch TV when you drive.
Thankfully Channel 7/Yahoo! have found a soultion to this latter problem.
Pump TV.
It’s television at the petrol pump. Utilising short-form content, with undoubtedly an abundance of advertising, this should provide yet another screen in your life to keep you occupied.
Press Release
13 November 2009PUMP TV TO LAUNCH
United Digital Media, the Seven Network and Yahoo!7 have commenced the rollout of a new innovation in the distribution of video content with the launch of PumpTV, Australia’s only digital Petrol Station TV network.
PumpTV delivers video content and advertising to consumers at the petrol pump through 19” sunlight readable LCD screens with full audio.Seven and Yahoo!7 are PumpTV’s exclusive content partners providing news, sports and weather updates and lifestyle content.
Beginning with Coles Express, PumpTV will start to rollout their first 20 sites next week in Melbourne and Sydney and are scheduled to roll out over 400 petrol stations with more than 4,800 LCD TVs nationally over the next 24 months. This initiative will provide advertisers with exposure to over 12 million highly engaged consumers per month whilst they fill their vehicles at the pump.
PumpTV offers unique advertising opportunities in formats such as TVC :15 and :30 seconds and animation “wraps” that wrap around the news content, available in :10 and :20 second increments.
6 Comments to “TV at the Pump”
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I don’t really have an issue with advertising at all. It reduces costs and makes the consumption of media affordable. It’s certainly much more preferable to a pay wall.
I do wonder what this many screens worth of content is doing to us as a civilization. It may be nothing, but its certainly something that we should all start being more aware of as a potential issue.
How many immersive experiences outside our actual lives is healthy for us?
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Anders says:
I reckon eight was more than enough. I know, advertising is lifeblood for the media beast and all – still don’t care if they rot.
So many screens.. those family cars with the lcd’s on the headrest for the kiddywonks – it’s too disturbing the first few times you see that, then it’s normal. On the other hand.. you guys would have loved that! Come to think of it the radio show was like that too.
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justin says:
this is ridiculous, another money making scheme, what will be next? lounges at the station so you can watch pumptv confortably while you fill?
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YAKOV says:
LOV IT
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Yeah, what a super idea. I already feel the urge to splash the screen accidentally while putting my nozzle away. Or I might even get petrol on it. It provides a whole new angle for Chris Baths’ news reports.
The world needs even more distraction as it is simply sooo bored lately, and confused about what to buy, and also how to do that. The big positive? The impact of the petrol fumes assaulting the human lungs will be greatly reduced by the stress of seeing the latest dodgy news reports. The ‘mindless entertainment’ portion of the brain will be overstimulated by the snazz of liquid colours and sizzling commentary and bouncy trashy music, to create masses of wonderful endorphins which will engulf and seemingly protect the young family at the bowser from the likelihood of terminal cancer. You’ll wonder where that chocolate craving came from too, lucky the shop will have it.