Purpose Of The Report
When Netflix launch into new territories, they must sign content deals with the rights holders of content in that region. As such, different content appears in different Netflix regions. Furthermore, Netflix don’t just roll out US content into every territory, but rather mix it up with local content that suits the cultural temperament of the territory. The Netflix By The Regions Report is a mere snapshot of the sorts of content on offer in each region and how they differ to other Netflix offerings.
Netflix first launched their streaming service in January 2007. In the United States, Netflix operates a mixed mode service in offering video streaming as well as their heritage DVD by mail business. While cable TV still dominates the US market, subscription video on demand services have built up a significant presence.
With 77% of people aged 18-34 likely to belong to a ‘cord-never’ household (that is, they will never subscribe to traditional cable TV services), over-the-top services like Netflix are fighting to control this space. Their core competition is Amazon and Hulu. Premium TV heavyweight HBO are expected to roll out an SVOD service in 2015.
The US Netflix store is the biggest of the Netflix libraries across the globe. Its collection is the widest and most robust. Operating in such a competitive environment, however, means that some of the best titles available to Netflix subscribers in other markets are not available in the US store.
There are 6191 titles in the US store (as per 11 January 2015).
Titles included in the Popular On Netflix section are:
Friends (TV), Maron (TV), Family Guy (TV), Psych (TV), Secret State of North Korea, Jack Ryan: Shadow Recruit, The Trip To Italy, Broadchurch (TV), Cloudy With A Chance of Meatballs 2, Californication (TV), Law & Order: SVU (TV), The Croods, The Honorable Woman (TV), Chelsea Peretti: One of The Greats, The Walking Dead (TV), Jim Gaffigan: Mr Universe, Patton Oswalt: My Weakness Is Strong, American Dad (TV), Jessie (TV), Dexter (TV), An Idiot Abroad, Cast Away, Bill Burr: I’m Sorry You Feel That Way, The Birthday Boys (TV), The Blacklist (TV), A Young Doctor’s Notebook (TV), Donald Glover: Weirdo, Call The Midwife (TV), Trailer Park Boys (TV), Nick Offerman: American Ham, Parenthood (TV), Grey’s Anatomy (TV), Snowpiercer, Wyatt Cenac: Brooklyn, The Spoils of Babylon (TV), To Be Takei, Once Upon A Time (TV), Django Unchained, The Wolf of Wall Street, Aziz Ansari: Buried Alive, The Hunger Games: Catching Fire, Silver Linings Playbook, Pee-Wee’s Playhouse, Women Aren’t Funny, Tom Segura: Completely Normal, Mike Birbiglia: My Girlfriend’s Boyfriend, Good Eats Collection (TV), Morgan Spurlock: Inside Man, The Betchley Circle (TV), I Frankenstein, Jim Jeffries: Bare, Snatch, The Master, Labor Day, Reggie Watts: Why $#!+ So Crazy?, Star Trek Into Darkness, Fargo, Anthony Bourdain: No Reservations Collection (TV), Miss Fishers Murder Mysteries (TV), El Dorado, Team America: World Police, Derek (TV), 20 Feet From Stardom, Trevor Noah: African American, Chuck (TV), Turbo (TV), Short Term 12, The Increasingly Poor Decisions of Todd Margaret (TV), Legit (TV), Buffy: The Vampire Slayer (TV), Doug Benson: Doug Dynasty, Fear & Loathing In Las Vegas.
With so many US cable networks seeking to establish a presence with original scripted programs, the market is seeing some unique and interesting titles. No program is odder than WGN’s Salem, a series about the Salem witches. There are some sights on this program that some cannot unsee.
No Netflix region offers the depth of library and breadth of genre that the US Netflix provides. But, is it the best? Ultimately, it’s really predicated on taste. With more titles, the US Netflix service provides a great library, but there is greater bidding for quality titles with some titles simply not available in the market. So, while the Canadian Netflix store may have The Grand Budapest Hotel, 12 Years A Slave, The Dark Knight Rises, Argo, Superbad, Community, Brooklyn Nine Nine, or The Fresh Prince of Bel Air, they won’t be in the US store. The biggest Netflix store? Most certainly. But not always the best.