Purpose Of The Report
When Netflix launch into new territories, they must sign content deals with the rights holders of content in that region. As such, different content appears in different Netflix regions. Furthermore, Netflix don’t just roll out US content into every territory, but rather mix it up with local content that suits the cultural temperament of the territory. The Netflix By The Regions Report is a mere snapshot of the sorts of content on offer in each region (in October 2014) and how they differ to other Netflix offerings.
Netflix launched in France in September 2014 at a monthly price of €7.99 (US$10.02). France already has a well developed SVOD market compared with many regions. Netflix faces competition from services like Canal+ and Numericable. Cultural protectionism is a significant issue in France, with Netflix attacked for subverting efforts. By establishing its European headquarters in Amsterdam, Netflix are not required to meet the requirement that 40% of its content be French in origin. Its Amsterdam HQ also means it can avoid paying taxes in France.
When Netflix launch into a new territory, it’s often very barebones at launch. With France having been operational for just a month as this report is written, the only content available is the launch content. Even with a lower volume of available content, the library is still rich with a whole lot of great titles. There’s certainly enough good content that subscribers are getting value out of a subscription.
While TV series seem to fill out the Popular On Netflix section more heavily than most markets, the range of arthouse film titles seems more fulsome than most Netflix regions offer.
Titles included in the Popular On Netflix section are:
Breaking Bad (TV), The Walking Dead (TV), The Big Bang Theory (TV), How I Met Your Mother (TV), American Horror Story (TV), Modern Family (TV), Suits (TV), Under The Dome (TV), Fargo (TV), Sons of Anarchy (TV), New Girl (TV), Sherlock, Les Lapins Cretins: Invasion (TV), St Vincent, Orphan Black (TV), Dexter (TV), You Again, I Am Number Four, Jackass 3, Video Games: The Movie, Misfits (TV), Prison Break (TV), Walking Tall (TV), The Killing (TV), Homeland (TV), Hannibal (TV), Liar Liar, The Dark Knight, Sherlock Holmes, Star Trek, Jobs – Gates, Zombieland, Salt, Top Gear (TV), Hemlock Grove (TV), Outlander, Heroes (TV), The Mentalist (TV), Finding Nemo, The Sum of All Fears, Watchmen, Pretty Little Liars (TV), Due Date, ApocolypseHitler, Case 39, Four Brothers, Collateral, Inception, Hercules, Charlie & The Chocolate Factory, Snatch, Terminator Salvation, Life As We Know It, The Tourist, Fargo, Apocolypse World War 2, Toy Story, Metronome (TV), The Social Network, Hot Fuzz, Fringe, Confessions of A Shopaholic, The Other Woman, Hitchikers Guide To The Galaxy, Mission Impossible 3, Real Steel, Superbad, The Terminal, Catch Me If You Can, Shaun of The Dead, Full Metal Alchemist, 2012, Prince of Persia, Goodfellas, The Curious Case of Benjamin Button.
An interesting curiosity in the library are a number of arthouse films that have only had relatively recent releases in the US and are yet to find release in a number of foreign territories, including Australia. The most noteworthy of these titles are the Melissa McCarthy / Bill Murray comedy St Vincent, along with The Disappearance of Eleanor Rigby: Him and The Disappearance of Eleanor Rigby: Her.
It is still early days for Netflix France. While some new subscribers familiar with the US offering may be disappointed at the volume of titles on offer at its launch, the reality is that the library has launched with a strong selection. Those interested in more complex, artier films will be well-served (after all, it is France), however there are still quite a number of Hollywood films that would keep many happy. The TV shows on offer seemed largely to resemble most of the same titles one finds on Netflix in almost every territory (New Girl, Pretty Little Liars, Top Gear, How I Met Your Mother, etc), with very little beyond that. For a ‘day one’ service, it’s pretty good.