Purpose Of The Report
When Netflix launch into new territories, they must sign content deals with the rights holders of content in that region. As such, different content appears in different Netflix regions. Furthermore, Netflix don’t just roll out US content into every territory, but rather mix it up with local content that suits the cultural temperament of the territory. The Netflix By The Regions Report is a mere snapshot of the sorts of content on offer in each region (in October 2014) and how they differ to other Netflix offerings.
Netflix launched into Brazil in September 2011 and will cost a monthly subscription price of BR $14.99 (US $5.94). Brazil is a market where content companies have traditionally listed their content at a high price point, one of the main reasons why piracy is rampant in Latin America. The pricing of Netflix’s monthly subscription equals the cost of approximately three pirated DVD’s, or just one legitimately purchased DVD. In Brazil the Netflix service is squarely targeted at the middle class.
The content on offer is very similar to that in other Latin American Netflix regions. A large US content offering with some local titles made available. Titles are offered in the original language, along with a Portuguese track. Netflix say that the dubbed versions in Brazil are the most widely watched.
Titles included in the Popular On Netflix section are:
Galinha Pintadinha (TV), Secret Life of Babies, Video Games: The Movie, Dexter (TV), How I Met Your Mother (TV), The Walking Dead (TV), Transcendence, Sugar Vs Fat, Breaking Bad (TV), A Haunted House 2, Resurrection (TV), Fabio Porchat: Fora Do Normal, Avengers Assemble (TV), Modern Family (TV), House (TV), Hunger Games 2: Catching Fire, Ted, Once Upon A Time (TV), Grey’s Anatomy (TV), The Croods, Despicable Me, Man On Mars: Mission To the Red Planet, The Wolf of Wall Street, 21 Jump Street, God’s Not Dead, Nitro Circus: The Movie, Tron: Uprising (TV), Prison Break (TV), Vikings (TV), Friends (TV), The Office (TV), Hansel & Gretel: Witch Hunters, Supernatural (TV), Family Guy (TV), Lone Survivor, De Welle, The Americans (TV), David Beckham: Into The Unknown, Revengs (TV), David Bowie: Five Years, Wild Brazil, Lie To Me (TV),Taboo Latam, Lee Daniel’s The Butler, E-Team, Mickey’s Once Upon A Christmas, Turminha Paraiso, The Fresh Prince of Bel Air, El Chavo (TV), Larva (TV), Hugh Laurie: Down By The River, Spongebob Squarepants (TV), Bruna Surfistinha, Pocoyo (TV), Inglorious Basterds, The Goonies, Superbad, Saint Seiya (TV), Snitch, Life Hack – Ted Talks, Hidden Kingdoms, Orphan Black (TV), Back To the Future, Zach Galifianakis: Live, The Hobbit, Print The Legend, Shooter, Pulp Fiction, Hermanoteu na Terra de Godah, The Boy With The Striped Pyjamas, Lego Superheroes: Maximum Overdrive, Death Note (TV), Natiruts Acustico no Rio de Janeiro, Seven, The Way Way Back.
A true stand-out in the Netflix Brazil catalogue is the three volume set of tribute shows done by a local Beatles tribute band. The collection “All You Need Is Love” is the closest you’ll ever get to a modern feeling concert DVD featuring the fab four.
Netflix Brazil has come a long way in just the past eighteen months. It’s library feels far more fulsome than it traditionally has. The range of Brazilian Movies is still a little lacking with concert films making up the bulk of the films offered.